This is known by terms such as customer centric design, design thinking or human centred design which all balance the needs of your customer with your business & technology needs. We also use lean & agile methods to minimise waste, maximise effectiveness & get high value work done quickly.
Customer interviews conducted using bespoke ethnographic research techniques to understand genuine needs & desires
Analysing & deducing from data sources such as Google Analytics
Our UX expertise draws upon sources like Ideo, General Assembly & Psychology to understand user needs and design solutions to delight
Producing assets of varying fidelity to test fast and cheap before application development takes place.
Utilising collaborative workshops to co-design products. Techniques include users journey mapping & story mapping.
Building web applications for you and your clients
Short courses to enhance your ability to operate in an agile / nimble manner
Short courses providing tools, techniques & templates
One example of our experience is where one of our staff managed delivery of the mobile app of an international airline, overseeing the upscale (tripling team numbers) of the development team, the integration of three distinct business units & the bringing together of six different technology vendors to work together on one application. In a little over 12 months under his watch the already significant mobile app revenue DOUBLED.
Septa also provides onsite short Design Thinking / Customer Centric Design workshops to improve your skills, understanding and productivity as well as Business & Product Strategy workshops for startups through to enterprise.
Prior to founding Septa our staff held some notable positions including leading a cross functional team of design thinking experts in the Innovation Lab of the largest bank in Australia. This involved rapid research to understand customer challenges & experimenting quickly with technology to find the most effective ways to solve customer problems with the use of millions in funding.
Recently we've worked with a startup to research the viability of a housing affordability product, supported a US education startup to better understand the market and build their strategy as well as partnering with Ventia to provide Research, UX & Development of a mobile solution to support their environmental remediation services.
Feel free to contact us, all questions welcome...